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Trademarks and Brands Usage guidelines for customers, licensees, and other third parties

Intel's philosophy on trademarks and brands

Intel's trademarks and brands are Intel intellectual property and are important and valuable assets of the corporation. Trademarks must be used properly. Follow these Guidelines for using Intel's and others' trademarks and brands properly in internal and external communications, documents and electronic messages.

Who do these guidelines apply to?

These Guidelines apply to Intel employees, customers, licensees, consultants, outside vendors, and other third parties.

If you are a LICENSEE of an Intel trademark or logo, your license agreement that you signed with Intel may have special trademark and logo usage guidelines different than the Guidelines set forth here. If so, please follow the special guidelines provided to you pursuant to your license agreement. If you are a Licensee, but have been provided no special guidelines, then follow these.

Using Intel's trademarks and logos

You may refer to Intel products and services by their associated Intel trademarks and service marks, so long as such references (a) are truthful, fair, and not misleading, and (b) comply with these Guidelines, which may be modified by Intel from time to time in Intel's sole discretion.

Specifically:
  • Follow the Intel Trademark Golden Rules.
  • Use the appropriate trademark symbol and trademark acknowledgment of Intel's ownership of the marks and/or logos in question.
  • Do not incorporate Intel trademarks or logos into your own product names, service names, trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar to Intel's marks and logos.
  • Do not make unlicensed use of Intel's licensed logos, such as the Intel Inside® Logo. Third-party use of Intel logos requires a license or written permission from Intel. If you are interested in obtaining a license to use an Intel mark or logo, contact your Intel marketing or sales representative, or your local Intel sales office.

Trademark golden rules

  1. ALWAYS use a trademark as an adjective, accompanied by an APPROPRIATE noun. Do not use a trademark as a noun. Do not pluralize a trademark or make it possessive (which would be using it as a noun).  Do not join a trademark to other words, symbols, or numbers, either as one word or with a hyphen.  And do not abbreviate a trademark.
  2. ALWAYS use the proper spelling and the proper trademark symbol. For the trademark symbol, the superscript or subscript mode is preferred, but if it is not available, use parentheses: (TM), (SM.) or (R).
  3. ALWAYS use trademarks and brand names in the ways they were intended to be used. Do not use them for goods or services for which they were not originally intended.  Do not alter them in any way.  Do not make puns out of them or portray them in a negative light.

International communications

The Trademark Golden Rules apply worldwide. The trademark symbol to be used with each of Intel's trademarks should be used consistently worldwide.

If you are interested in information regarding other language versions of these guidelines, please contact the Trademarks and Brands Group.

The Trademarks and Approved Nouns List is available in 23 languages. Click on the appropriate language below to access the corresponding list:

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